Across Nepal, from the busy streets of growing towns to the quiet corners of rural villages, one thing connects every home — the hope for a better life. A life that is more comfortable, more secure, and filled with steady progress. Yasuda was born from this shared hope. We understand the rhythm of everyday life in Nepal. The careful choices families make. The small victories they celebrate. That’s why Yasuda brings quality electronics within reach — built to last, simple to use, and designed to make a difference in daily living. What started with a single idea has now become a name trusted by homes across the country. But we’ve always stood for more than just appliances. Each Yasuda product — from the rice cooker that brings loved ones together to the television that fills the room with laughter — is made with thought, care, and purpose. We believe that access to comfort and progress should not come at a high cost. Good products should be dependable, well-designed, and affordable for every household — not just a few. Yasuda bridges the gap between what people need and what they can truly afford, without compromise. Our promise is simple but strong: better living, every day. And as families grow and life moves forward, we are proud to grow with them — not just as a brand, but as a part of their story. This is Yasuda. And this is what we stand for.

Brand Discriminator?

Yasuda brings together aspiration and affordability with reliable performance and real local relevance.?

Our Brand Tagline

Our Brand tagline is a distiliation of our core beliefs and truths - it tell the story of our brand. ? "Smart Choices for Better Living" ? "Smart Choices" - You don’t have to spend more to make a smart move. Choosing Yasuda is already the smart choice. "for Better Living" - You deserve better — not in dreams, but in your daily life.